The Issue with Generic “Unique Value Propositions”

Stock photo If you were foolish enough to listen to some B2B marketers and agencies, you might conclude that the simple act of developing a generic “unique value proposition” for your organisation would somehow automatically make you more relevant to your prospective customers. Well, the…

3 Simple Ways to Smooth Cash Flow For Your Small Business

Money may not be everything, but it certainly makes things run smoother. Especially businesses. Without enough cash to operate, your business processes can seize, much like the way a car’s engine can seize if the oil level gets critically low. If you’ve ever watched a…

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