The Best Copywriting Strategies to Attract New Business

designedbyjess / Pixabay Attracting readers’ attention these days is harder than it’s ever been, but employing the best copywriting strategies available can help. Think about it this way. As a consumer you have more choices than ever before. You can do business with the people…

The Growing Demand for Soft Skills in High Tech Jobs

Technology today is evolving more rapidly than ever before. Thanks in large part to innovations in artificial intelligence (AI) and machine learning, technologists are developing ways for computers to teach themselves how to operate, spurring what’s now known as the Fourth Industrial Revolution. The shift…

The Best Cities for College Grads to Start Their Careers in 2018

More Americans than ever have a four-year college degree, and as overall educational attainment has continued to rise, competition for high-skill jobs has increased as well. Even in today’s labor market, which is marked by extremely low unemployment and steady job growth, finding a good…

Commerce, GDPR, and You: 3 Things to Know Right Now

We’re just weeks away from one of the most significant changes ever to online privacy, and businesses around the world are working hard to make sure they’re prepared. The General Data Protection Regulation, better known as GDPR, goes into effect on May 25th, 2018. It’s…

Fake News: The New Face of Corporate Reputation Warfare

Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. Exaggeration this is not. A brief glance at the news tells you all you need to know. Fake news is…

How Blockchain Solutions Might Help You Win Over Generation Z

Venezuela is the first ever nation to have its own national cryptocurrency, but Cambodia is aiming to become the second. The Association of Southeast Asian Nations member (ASEAN) may follow in Venezuela’s steps or improve upon the development process, but either way Cambodia is on…

B2B vs B2C Differences in Customer Service Interactions

Ever since we were kids, the impact customer service has had on our lives has been profound. Small children will beg their parents to go the local bakery or butcher shop – not because they have a craving for bread or steaks – but to…

What’s Your Best Tip for Employer Brand Managers?

In today’s recruitment and employment climate, it is more important than ever to be viewed as a desirable place to work. But even more so, it is important to actually BE a desirable place to work for your employees. So we ask our favorite employer branding…

Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic]

Fake social media profiles can be a serious problem for your business. Have you ever had a bad review on Facebook and wondered where this person had come from or if there had been some sort of vendetta behind it? Oftentimes when there is a…

3 Ways to Make Remote Employees Feel Valued

Employees are working remotely more than ever today, whether that be from home, a coffeehouse, or a solar-powered van pointed at the horizon. But for all the perks of working in pajamas, there are potential downsides. Our latest study shows remote employees feel undervalued more…

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