10 Simple Ways to Greatly Improve Your PR Measurement this Year

PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel and bottom line. In the coming year, it’s likely PR will increasingly work more closely with professionals who may be more accustomed to measuring results. Digital-savvy…

The Ultimate Guide to Facebook Ad Placement Optimization

Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has…

Bookkeeping vs Accounting: What’s the Difference and Which Do You Need?

It’s a dilemma many business owners face: Do you take valuable time out of your day to handle things you could hire someone to do to save money, or do you invest in that help so you can be more productive? For growing businesses with…

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