5 Common Tech Startup Mistakes (and How to Avoid Them)

About half of all companies in the United States fail in their first five years of operation. For startups, around 80% survive the first 12 months. With the odds stacked against you from the start, how is anyone expected to create and build their tech…

Shark Tank: Gunnar Optiks Accepts $750,000 Offer from Lori Greiner

Gunnar Optiks First into the tank is Joe Croft of Gunnar Optiks, seeking $750,000 for five percent equity. Gunnar Optiks is a line of glasses that reduces digital eye strain and enhances focus. According to their website, the “premium computer eyewear defends eyes against short…

Shark Tank: The Pop Pacifier Accepts $250,000 Offer from Kevin O’Leary

Kickstarter Last into the tank is Nicki Radzely of Doddle & Co.’s The Pop, seeking $250,000 for five percent equity. The Pop is a cleaner baby pacifier. The silicone pacifier features a built-in bubble casing that protects the pacifier nipple when dropped. According to their…

Going for Gold: Five Traits of Successful SaaS Businesses

If you’re running a SaaS company, keep these five things in mind as you work to grow your business. I recently read an article by Tomasz Tunguz, a venture capitalist at Redpoint. Tunguz does a great job explaining the SaaS/Excel phenomenon. Essentially, Excel is such…

How Will AI Reshape Commerce Marketing?

As technology continues to rapidly evolve, the next five years will be a transformative period for commerce. The explosion of new channels and the increased focus on customer data, coupled with the rising consumer demands for personalization will require an understanding of data science, machine…

How to Increase YouTube Video Views Using Content Marketing Tools

Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while others fail…

Shark Tank: Stasher Accepts $400,000 Offer from Mark Cuban

Stasher Next into the tank is Kat Nouri of Stasher, seeking $400,000 for five percent equity. Stasher offers reusable silicone bags that make storing food more eco-friendly. According to their website, the bags feature “a patented, award-winning design that is eco-friendly, environmentally safe, and long-lasting.”…

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