Does Employee Satisfaction Drive Company Performance?

For generations, economists have told a simple story about how companies work like a juice machine. They combine ingredients – people, buildings and software – and transform the output into useful products. Employees are just another input in the production process, an undifferentiated cost that’s…

Bust a Myth: Getting Up and Running with Your New Freelancer Eats Up Time and Resources

For some businesses, the prospect of engaging multiple contingent workers can seem daunting. People say engaging on-demand, freelance talent will help you be nimble, efficient, and agile, but how nimble can you be when you’re spending hours sorting through compliance paperwork and processes? The truth…

Every Marketer Should Focus on These 5 SEO Tactics

For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a webmaster to…

Star Power: What the Oscars Can Teach You About Public Speaking

For a public speaker, the Oscars can be a night of education as well as entertainment. On Oscars night, viewers eagerly judge red-carpet fashion statements and track who goes home with a trophy. While that’s all fun, everyone knows the most dramatic aspect of the…

Why Every Copywriter Should Understand SEO

For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something to be resisted at all costs. Why should a copywriter who is independent of a…

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