Why Scalable Marketing and Growth Hacking Must Be Paired Together

geralt / Pixabay Growing a business is not for the faint of heart. While the internet has definitely leveled the playing field, it’s also created a lot more noise. From search engines to social media, there are tons of ways to reach your customer base….

How an Executive Coach Can Bring You Greater Success

geralt / Pixabay Great coaches hunger for success—not their own success, but the success of their players, their team. And that’s not only true in the world of sports, but in business, too. When you hire an executive coach, you’re hiring someone who’s going to…

Digital Marketing Versus Social Media: What’s the Difference?

geralt / Pixabay Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing. Digital marketing is a cool Generation X who knows the ropes of the internet and how to market your…

Donald Trump Says He’d Negotiate Better Deal For Those Who Paid The Ultimate Price Is Satire

geralt / Pixabay President Donald Trump saying that he could negotiate a better deal for those soldiers who paid the ultimate price for the United States is satirical news. There is no truth that the president confused the “ultimate price” for a business deal and…

5 Ways to Make a Smooth Transition to Office 365 for Enterprise

geralt / Pixabay As Microsoft adds new business apps to Office 365, its popularity and usefulness continues to grow, as does its rate of adoption. New productivity and collaboration tools such as Microsoft Teams, Groups and Microsoft Planner, streamline and simplify business communication — making…

The Facebook Algorithm: The Basics and How to Work With It

geralt / Pixabay Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting…

Great Brands Make Customer Service a Marketing System

geralt / Pixabay My wife and I were shopping together in our local Trader Joe’s this past weekend. I’m always amazed at the sparseness of their stores. Small footprint store, just a few shopping aisles, very few name brands, and yet, they seem to have…

10 Smart Ways To Strengthen Your Employer Brand

geralt / Pixabay Employer branding is at the heart of any great recruitment strategy. A strong employer brand can be a powerful business tool, a public image that tells the story of a companies values, mission and culture to potential candidates and gives your company…

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