Nobody’s Opening Your Marketing Emails. Here’s Why.

Pixabay Email marketing is growing in its popularity and in its prevalence—but that doesn’t necessarily mean that marketers know what they’re doing. It’s as possible as ever to sink a lot of money into an email marketing campaign and get nothing out of it whatsoever….

What Are Cloud-Based Call Centers and Why Choose Them Over On-Premise Call Centers?

Businesses need to step up with the growing customer demands, optimize their existing IT ecosystem and migrate to a technology that can ensure seamless a customer experience which will retain customers in order to stay ahead of the complex competitive environment. Cloud based contact centres…

How to Find a Balance Between AI and Humans in Recruitment

There is a growing trend: to remove the human element from the recruiting process through a complete reliance on technology. Of course, technology has its immense merits in recruitment today. The ease, speed, and effectiveness it brings have grown candidate sourcing and hiring over the…

10 Simple Ways to Greatly Improve Your PR Measurement this Year

PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel and bottom line. In the coming year, it’s likely PR will increasingly work more closely with professionals who may be more accustomed to measuring results. Digital-savvy…

9 eCommerce Trends that will Shape 2018

Welcome 2018! What do you have in store for us? Did you know that eCommerce is growing 23% year-over-year, and is expected to grow to $4 Trillion by 2020? This year promises to be another bumper of a year for eCommerce. eCommerce trends set the…

Is It Time to Hire a Virtual Assistant?

Stop me if you’re heard this one. Your business is growing – but you’re in a tight spot. You’re at that difficult but predictable point where you need more cashflow to create additional growth, but you’re so trapped in the day-to-day operations, you’re not sure…

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