What Role Does Social Media Play in Employer Brand?

Social media and employer branding go hand in hand nowadays. It affords businesses of all sizes the ability to showcase their culture, their people, and more importantly, their employer brand. Don’t believe me? Here are 10 of the best employer branding practitioners around to explain why social…

3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action

Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s popularity growth…

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