4 Ways to Increase your Channel Sales and Optimize Sales Channel Strategy Using a PRM Portal

We’ve all heard the phrase, there’s always room for improvement. This phrase couldn’t be truer in relation to business strategy, or more specifically, the channel sales and sales channel strategy. With business and sales trends constantly changing, it is beneficial for your business to have…

How to Move From Generic Consumer Insights to Insights From YOUR Customers

How many times have you heard, “according to [consumer insights firm name], millennials live in an experience culture” or some other fact about a huge demographic of the world with broad blanket statements? Having worked in the ad agency world for years I saw a…

How the 3 Best Fashion Luxury Brands Activate Their Employer Brand

We’ve all heard of them: Louis Vuitton, Burberry and Chanel. Three massive fashion luxury brands. Three huge consumer brands. But what about their employer brand? Let’s explore their unique takes on employer brand, and how they utilize employer brand in tandem with their ever-popular consumer…

Main Street Over Wall Street: Small Businesses Create Better Jobs

We’ve all heard it before: Small business are the backbone of the US economy. But what does it mean? The most recent data shows more than half of US workers are with firms with more than 500 employees, and that number is rising. And we’ve…

What It’s Like to Be a Woman in Leadership in a Workplace First Environment

Over the years, the one question I’ve often heard being asked around – which I’ve never quite understood – is: “What is it like being a woman in leadership?’ My natural instinct is one of indignation “Why should it be any different from being a man?”…

How A Freelance Mobile Developer Helps Maintain Mobile Apps in a Flexible, Efficient Way

You’ve likely heard that when it comes to mobile projects, an app is rarely “done”—but what does that mean? For mobile apps, the launch is often just the beginning of an app’s lifespan. Issues arise, there are new features to add, and new devices and…

Millennials vs. Gen Z: How Can They Achieve Success At Work?

You’ve probably heard of Generation Zs, Edgers, Plurals, iGen, Gen 2020, Centennials, and Post-Millennials, as well as the Millennials or Generation Y. But the newest generation is known as the post-millennials who were born after 1997, whereas the millennials were born from 1980 to 1997….

3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action

Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s popularity growth…

Blockchain Not Just For Bitcoin

Everyone has heard of Bitcoin more from the astronomical value it has gone up to. The digital currency which was born in 2008 is well known that the currency is virtually untraceable as it’s encrypted by in a way which makes Freud almost impossible. Bitcoin…

Is It Time to Hire a Virtual Assistant?

Stop me if you’re heard this one. Your business is growing – but you’re in a tight spot. You’re at that difficult but predictable point where you need more cashflow to create additional growth, but you’re so trapped in the day-to-day operations, you’re not sure…

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