5 PR Crisis Lessons from the Tide Pod Challenge

Image source: Mike Mozart via Flickr A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations dilemma. In the…

Why Your Bias Against Tattoos Means Your Missing Out on Talent

Whether it’s motivational quotes, pictures of flowers, or an image of a beloved pet – tattoos have become increasingly popular in recent years. In fact, it’s estimated that around one in five UK adults have tattoos, with those under 40 significantly more likely to get…

You’re Doing It Wrong: What to Measure in Customer Service

Image source: Pixabay.com Last week, I shared how early on in my career I managed a technical support and customer service center and service was considered a cost center and a necessary evil. How times have changed, and how far most companies have come in…

You’re Doing It Wrong: Why Customer Service Is More Than A Cost Center

Image source: Pixabay.com Several years ago, I got my start in customer service in a call center for a major software corporation. I didn’t start at the top or even in the middle; I was a frontline technical support analyst. Over time, I advanced in…

Photo of Hermit Crab Using a Human Skull As a Shell Actually Shows Art Sculpture

Does a viral image actually show a real hermit crab using a human skull as a shell? No. A misleading photo purportedly showing a crab using a skull for a shell actually shows a realistic art sculpture. According to Snopes, the misleading image has been…

How Web Design Impacts Content Marketing

Image Credit: Thomas Digital We’ve already established numerous times that web design is extremely important as a first impression for your customer base – from the choice of colour to the layout – but how does it affect content marketing? Well, it can affect many…

A Culture of Excuses

Image courtesy of Pixabay Is your company culture best described as a culture of excuses? If so, then you need to think about why that’s happening. Why are people making excuses? Why do they feel they need to? Why is that OK? And then consider…

Darknet Chronicles Part 7: Tools of a Darknet Insider

Image courtesy of IT Security Central Throughout this series we have brought up darknet enabled insiders or professional insiders as some call them. These insiders are often armed with a series of tools that are accessible to anyone and barely require any knowledge of programming….

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