32 Mobile App Marketing Pre-Launch Activities You Shouldn’t Overlook

The pre-launch phase is arguably the most important step in the app marketing process. Typically, the first phases of your mobile app marketing strategy should focus on brand awareness and visibility. Here’s how you can you successfully market your mobile app to your target demographic….

4 Ways to Attract & Recruit Tech Developers

The first step to hiring technical talent is understanding what’s important to them in a new job, and the Stack Overflow Developer Hiring Landscape Report provides a comprehensive look at what developers want and how they work in order to help companies attract the best talent. The report’s data…

Why Content Is Important and Why You Should Invest in It

Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other,…

What’s Your Best Tip for Employer Brand Managers?

In today’s recruitment and employment climate, it is more important than ever to be viewed as a desirable place to work. But even more so, it is important to actually BE a desirable place to work for your employees. So we ask our favorite employer branding…

Every Marketer Should Focus on These 5 SEO Tactics

For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a webmaster to…

How to Set Up a Help Desk Software Properly With Custom Fields

Properly managing your help desk software is just as important as what solution you choose. Even if you have the best technology, if it’s not properly configured the software can create problems and hostility with its users. One of the best ways to optimize how…

How to Improve Employee Productivity Without Micromanaging

Productivity is one of the most important ingredients for a business’s success. You’re paying your employees a set amount per hour. Therefore, the more productive work they do during those hours, the higher your return on investment (ROI). Unfortunately, many managers and supervisors attempt to…

High Impact Communication Skills: L– Leadership

Excellent communication skills are vitally important to highly effective leadership. The ability to communicate with confidence, clarity and emotional intelligence is our strongest leverage in such a competitive world. Please don’t make the mistake of buying into the idea that to be a leader you…

How to Turn Your Recruiting Failure into Success

There is a lot of great debate at the moment about the value of failure. Why it is important for businesses, managers and team leaders to promote the importance of failure in moving forward and why individuals need to embrace the concept of failure. What…

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