Digital Marketing Versus Social Media: What’s the Difference?

geralt / Pixabay Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing. Digital marketing is a cool Generation X who knows the ropes of the internet and how to market your…

How to Spend Your First and Last Moments at Work

How important is the first 20 minutes of your work day? How you begin and end each work day actually has a lot of leverage on your productivity levels and performance in the office. Entrepreneurs and business professionals can benefit from starting and ending their…

How to Build a Site Architecture That Boosts SEO

Site architecture is an important on-page SEO factor. If you get it right, both search engines and visitors will understand what your site is about and find the information they need easily. So if you’re planning a new website (or reorganizing your existing one), work…

32 Mobile App Marketing Pre-Launch Activities You Shouldn’t Overlook

The pre-launch phase is arguably the most important step in the app marketing process. Typically, the first phases of your mobile app marketing strategy should focus on brand awareness and visibility. Here’s how you can you successfully market your mobile app to your target demographic….

4 Ways to Attract & Recruit Tech Developers

The first step to hiring technical talent is understanding what’s important to them in a new job, and the Stack Overflow Developer Hiring Landscape Report provides a comprehensive look at what developers want and how they work in order to help companies attract the best talent. The report’s data…

Why Content Is Important and Why You Should Invest in It

Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other,…

What’s Your Best Tip for Employer Brand Managers?

In today’s recruitment and employment climate, it is more important than ever to be viewed as a desirable place to work. But even more so, it is important to actually BE a desirable place to work for your employees. So we ask our favorite employer branding…

Every Marketer Should Focus on These 5 SEO Tactics

For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a webmaster to…

How to Set Up a Help Desk Software Properly With Custom Fields

Properly managing your help desk software is just as important as what solution you choose. Even if you have the best technology, if it’s not properly configured the software can create problems and hostility with its users. One of the best ways to optimize how…

How to Improve Employee Productivity Without Micromanaging

Productivity is one of the most important ingredients for a business’s success. You’re paying your employees a set amount per hour. Therefore, the more productive work they do during those hours, the higher your return on investment (ROI). Unfortunately, many managers and supervisors attempt to…

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