Is Your Contact Page a Profit or Cost Center?

Not long ago, many brands began burying their contact information behind interactive FAQs. This design, while effective at deflecting issues, can also make needy customers upset. It has inspired services like GetHuman, which reveals brands’ contact information, and fueled consumer’s top complaint: not being able…

How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018

Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up brands and…

Best Practices For Using LinkedIn in 2018

Long gone are the days when B2B buyers were forced to rely just on information provided by you… the salesperson. Buyers have access to information like never before. Consider this: The Corporate Executive Board (CEB) found that buyers are 57% of the way through the…

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