5 Ways to Use Interactive Video

Interactive video has been promising to transform video marketing for…forever. At least that’s what it feels like! And yet, until recently, expense, complexity and just general inertia, have kept it firmly penciled on the drawing board. But as technology catches up, so are marketers, with…

Updating the Internet: Understanding the Impact of the IAB’s LEAN Ad Principles

In 2015, the IAB (Interactive Advertising Bureau) introduced LEAN Ad Principles as a set of best practices and standards for advertisers to foster more pleasant user experiences on the Web. In doing so, they hoped to combat the use of ad blockers, which have proliferated…

The Six Second Scan: It’s Not as Bad as You Think

When I started my career at Virgin Interactive in the early 90’s, my job was to search through media and find coverage of the organization. This was before the Internet was ubiquitous; I cut out clippings from print publications to determine how Virgin and its…

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