100+ Stores That Give a Student Discount

It’s tough out there for students. Tuition rates are high, student loans are looming, and chances are, you barely have two pennies to rub together. Retailers can sympathize with that, and many of them offer discounts of 10% or more for students, if only you…

Small Business Formation is Down – Here’s Why That’s a Problem

It’s widely agreed that the U.S. economy is in a great place. A quick skim of any newspaper’s Business section tells a story of hope and recovery. The unemployment rate has dipped to a 17-year low of 4.1%, over 6 million job openings are available,…

The Best Cities for Healthcare Jobs in 2018

Healthcare is a great industry to work in, for all types of job seekers. It’s one of the few industries that saw consistent job growth throughout the recession, and that positive trend has continued into 2018. Healthcare offers a wide range of opportunities for both…

Content Marketing ROI: A $10K Customer for $1K Spend?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop…

The Best Paying New Collar Jobs

People switch careers for all kinds of reasons. Sometimes it’s to pursue an untapped passion, and other times it’s simply to try something new. For workers shifting to new collar jobs, earning a higher salary tends to be one of the biggest motivating factors. New…

Tips for Successful A/B Testing of Your Facebook Video Ads

coffeebeanworks / Pixabay   If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. A/B testing…

Point of Sale Debate: Looks Versus Functionality

It’s an age-old debate: “Fashion or function?” For some, the answer is fashion, which means if something looks good, how well it works might not matter as much. But for others, function is the key, meaning that if something works great, the way it looks…

4 TED Talks That Will Make You Delete Your Social Media Accounts

Remember when Facebook was exclusive to college campuses? It’s hard to picture, right? It seems like millennia ago. Now, with over 2.2 billion users worldwide, Facebook is as ubiquitous as your morning coffee. Add in Instagram, Snapchat, Twitter, and YouTube, and you start to wonder…

A Question of Trust: The Secret to Building a Successful Business

It’s never been easier to start a business than it is right now. And that’s the problem. 25 years ago all most businesses had was a phone. Since no-one knew who you were or what you sold, you had to ring people up and try…

5 Red Flags to Look for in a Candidate’s CV

As a recruiter, it’s essential that you are able to screen CVs effectively and shield hiring managers from any potential disaster interviews (or even hires). In order to ensure that you are only sending the very best candidates through the application process, you must be…

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