How to Upgrade Your Sales Enablement Program for Better Revenue

Sales enablement tools should be just that: tools that enable your sales team to work more efficiently and sell more of your products or services. It sounds simple enough, but according to Aberdeen research, about 92 percent of companies see lower conversion rates because of…

Are African Business Leaders Doing Enough To Prepare Employees For Future Work?

While population growth determines the socio-economic prospects of a country, the age structure of the nation is just as crucial. By 2025, Sub-Saharan Africa (SSA) will be home to almost a quarter of the global population aged 24 and below. And by 2035, SSA’s population…

5 Ways to Encourage Female Pipelines in Workplaces

With International Women’s Day just around the corner and the looming mandatory gender pay gap reporting deadline in April, the topic of encouraging female talent in the workforce is more prevalent than ever. Recent research has revealed that teams that included women were more successful…

Getting a Realistic View of the Gig Economy’s Role in Small Businesses

Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). Given how…

How to Set Up a Help Desk Software Properly With Custom Fields

Properly managing your help desk software is just as important as what solution you choose. Even if you have the best technology, if it’s not properly configured the software can create problems and hostility with its users. One of the best ways to optimize how…

The 10 Laws of Content Marketing Mastery

Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter…

5 Ways to Improve Your Health and Wellness Program

Just like any industry, the recruitment field changes a lot. There are a lot of new strategies because of that fact that the applicants are dynamic, too. The old recruitment strategies cannot attract the applicants of today. The biggest recruitment trend you should look out…

Peer to Peer Relationships: Inside Sales and Field Sales

When we talk about modern-day sales cycles, we hear a lot of challenges. Just about every sales rep will tell you that the sales cycle is getting increasingly complex. With the continuous advent of new technology, leadership teams have more visibility and insight into how…

Best Practices For Using LinkedIn in 2018

Long gone are the days when B2B buyers were forced to rely just on information provided by you… the salesperson. Buyers have access to information like never before. Consider this: The Corporate Executive Board (CEB) found that buyers are 57% of the way through the…

Sam Adams Brewery Review: ’76 Beer Combines Great Lager And Ale Flavor With Hoppy Taste

Just in time for the Super Bowl where the New England Patriots will face the Philadelphia Eagles, Sam Adams released their new Sam ’76 beer. This is the type of beer that you can chug back cheering on the Patriots or the Eagles. This beer…

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