Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers

Did you know that there is a large chance that someone who has already become your customer will repeat purchase? According to the book “Marketing Metrics” by Paul Farris, there is a 60-70% chance that your repeat customers will convert again! And a study by…

The Recruiter’s Guide to Chrome Extensions

Sponsored by MightyRecruiter If you already use Chrome Extensions, you know they are an easy, inexpensive way to streamline your most frequent recruiting tasks. If you’re new to the world of Chrome Extensions, then welcome to your new favorite way to make the most out…

5 Things to Watch Out for When Conducting an Interview

The interview is the part of the recruitment process where you really get to know the candidate. What motivates them? Can they think on the spot? Are they a good cultural fit? However, to figure out whether they’re right for the job it’s not enough…

7 Things We Have Learned So Far from Gender Pay Gap Reports

As many of you will know, the deadline for this is fast approaching. In an event I attended, I learned that to date only 12% of the c.9,000 employers covered by the regulations have so far published their figures. That means there’s a great many…

How E-Commerce Businesses Can Benefit From Website Builders

Plenty of business owners know how to make a great product, but fewer know how to make a great website. From writing code and installing plug-ins to managing servers, domains, and security measures, running an e-commerce business can quickly start to feel like a daunting…

9 Skills Every Successful Entrepreneur Needs

  “How do I know if I have what it takes?” This question plagues almost every entrepreneur – or would-be entrepreneur – at some point in their career. If you really want to be successful as an entrepreneur, you need to invest in yourself and…

Where Should You Start with Employer Branding?

It’s becoming more and more common within recruitment, but not many recruiters know where to start when it comes to employer branding. Many recruiters still believe employer branding lies within the marketing space, and don’t feel it suits their natural ability. So here are 10 answers from…

3 Great Global Recruitment Stories to Learn From

We all know recruitment is a fast-paced industry, and that sometimes means you miss some of the important recruiter news stories from around the world, or you don’t realize how useful they can be for your own development. Here are three recent campaigns and reports…

Recruiters: What Your LinkedIn Profile Says About You

As a recruiter who scans dozens of CVs every day, you’ll know how important certain keywords are in identifying the right candidates. You’ll also be used to seeing candidates use the same words like ‘passionate’, ‘strategic’, and ‘driven’ over and over again to describe themselves….

How Successful Business Owners Rebound After Setbacks

avi_acl / Pixabay Everyone I know recently had a really bad week. From emergency room visits to business deals falling through, it seems as if everyone I know is going through it recently. However, work isn’t going to stop just because we’re having a hard…

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