If Amazon Is Doing It, I Should Be Doing It Too, Right?

josemiguels / Pixabay “If in doubt, do it like Amazon. They test everything so they know what they’re doing.” Have you heard this one before? Have you said it? Have you believed it? It sure sounds like good common sense. Too bad it’s a horrible…

7 Tips for More Effective Online Marketing Copy

StockSnap / Pixabay You know you need to up your online marketing game in the new year. One of the best ways to do that is to take your copy to the next level. However, copywriting is not something that just comes naturally to everyone….

9 eCommerce Trends that will Shape 2018

Welcome 2018! What do you have in store for us? Did you know that eCommerce is growing 23% year-over-year, and is expected to grow to $4 Trillion by 2020? This year promises to be another bumper of a year for eCommerce. eCommerce trends set the…

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