Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers

Did you know that there is a large chance that someone who has already become your customer will repeat purchase? According to the book “Marketing Metrics” by Paul Farris, there is a 60-70% chance that your repeat customers will convert again! And a study by…

7 Ways to Find Contacts for Your Target Accounts in ABM

According to ancient Greek legend, there was a general who buried a large treasure in his tent when he was defeated in battle in 477 BC. When the conquering general and his troops could not find the treasure, they consulted the Oracle of Delphi. The…

The Future of Outsourcing Starts Simple with RPA

Robotic process automation is poised to significantly change the way companies large and small look at business process outsourcing. Outsourcing, whether offshore or during nearshoring, has become standard practice for process-intensive and hour-intensive work, particularly when much of it is manual. That practice is changing,…

9 Tools To Encourage Customers To Pay Fast

Payment issues can cause major cash flow obstacles for small and large businesses alike. In a worst-case scenario, customers may simply abandon the transaction. Business Insider reports that e-commerce merchants lose almost $5 trillion in sales per year when customers fill virtual shopping carts but…

Nancy Pelosi, House Minority Leader, Having A Wall Around Her California Mansion Is A False Meme

Rep. Nancy Pelosi (D-California) having a large wall built around her San Francisco mansion is a false meme. There is no truth behind a meme saying the House Minority Leader was a hypocrite about the Deferred Action for Childhood Arrivals (DACA) as she had a…

Independent Contractor vs Employee vs Agency: Which Is Right for Your Project?

When you have a project, you probably assign the work to an employee. For large projects, you may use a traditional agency. That’s all pretty straight-forward. What many companies aren’t clear about is when, or if, they should engage independent contractors (ICs). What can be…

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