Value Your Leads: Lead Nurturing Best Practices to Boost Conversion

Value Your Leads: Lead Nurturing Best Practices to Boost Conversion According to statistics 79 percent of marketing leads never convert to sales. That figure reveals an even sadder reality: 65 percent of B2B marketers haven’t established lead nurturing. Whatever the reason companies have for not…

How to Generate More Leads on YouTube

Want to generate more leads on YouTube without relying on PPC ad platforms like Google AdWords or Facebook ads? I’ve got two words for you: YouTube giveaways (or is that three words?!). YouTube has more than 1.3 billion users and, in any given month, eight…

Finding New Leads For Your Business

Finding new leads for your business takes up a lot of time; almost all of it, in fact. According to Investopedia, a sales lead is “a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information.”…

Sales Pitches: Should You Include Them in Your Blog

As companies continue to recognize the ability blogs have to develop leads and increase web traffic, the need for building solid blog content is growing. In developing this content, many companies aren’t sure if including a sales pitch into their blog content is appropriate. Here’s…

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