The 6 Ingredients to an Engaging Email Campaign

Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented. Here’s how…

Who’s to Blame? 94% Chance It’s a System Failure, Not You

The problem is most likely a faulty system, taught Dr. W. Edwards Deming. People can’t perform better than the system allows Isn’t it nice when things just work? There’s something very satisfying about this commercial by Honda, a campaign launched in 2003 to promote the…

What It Means To Personalize Your Email Messages

It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them. After doing business with you, they leave with a smile. What if…

How A Freelance Mobile Developer Helps Maintain Mobile Apps in a Flexible, Efficient Way

You’ve likely heard that when it comes to mobile projects, an app is rarely “done”—but what does that mean? For mobile apps, the launch is often just the beginning of an app’s lifespan. Issues arise, there are new features to add, and new devices and…

The Fundamental Reason Advertising and Advertisers are Failing

Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore….

5 Reasons to Invest in Strategic Digital Marketing for Your Small Business

No matter the size or type of your business, you’ve likely invested countless hours and dollars into building and establishing your company thus far. And, while business may be going well right now, it’s important to take the right steps to set yourself up for…

5 Reasons Why Small Businesses Need the Cloud

If you use the internet in 2017, it’s likely that you use cloud computing in some capacity. Everything from social media to Adobe Photoshop now syncs with the cloud, which makes it easy to post photos, communicate, and do business around the world. That’s why…

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