3 Easy Ways to Make Your Marketing Emails Highly Effective

Email marketing has long been the crown jewel of digital marketing; for all the advances we’ve seen in social media and targeted ad-buying, email is still the most effective way to reach out directly to consumers. It’s no surprise, then, that so many marketers still…

Deciding Which Jobs to Include on Your Resume

trudi1 / Pixabay If you’ve had a long or varied career history, including every job you’ve held on your resume just isn’t realistic or effective. Your resume could end up becoming way longer and more complex than it needs to be. It could also lead…

5 Ways to Take Your Business to the Next Level

thgmueller / Pixabay Regardless of how long you’ve been in business, grim statistics from Forbes and the SBA may be echoing somewhere in the back of your head. We know that 9 out of 10 business fail – and nobody wants to be a part…

Digital Marketing is a Marathon, Not a Sprint

Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of…

5 Simple But Effective Communication Rules For Business Success

Business communication is often treated like an odious task that requires a long list of special skills in order to successfully achieve. Not everyone is going to write the next bestselling business book, but that doesn’t mean that you can’t communicate clearly and effectively with…

Is Your Contact Page a Profit or Cost Center?

Not long ago, many brands began burying their contact information behind interactive FAQs. This design, while effective at deflecting issues, can also make needy customers upset. It has inspired services like GetHuman, which reveals brands’ contact information, and fueled consumer’s top complaint: not being able…

The Muppets Reboot On Disney Streaming Service Needs To Go Back To Original Format To Succeed

Photo Credit: Disney “The Muppets” series will live once again. Long ago, fans were reintroduced to the characters thanks to the film version starring Jason Segel. However, the “The Muppets” series was short-lived on ABC. On top of that, the 2014 film”Muppets Most Wanted” was…

Employee Retention Should Be a Talent Acquisition Responsibility

People are companies’ most valuable asset. This is something we all have known for a long time, but yet companies talk more than they actually do about it. A few years ago companies started focusing on which one has the most advanced technologies in order…

5 Ways To Maximize Your Event Promotion Budget

stevepb / Pixabay When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small. The numbers don’t lie. Events are without a doubt still an extremely lucrative…

Best Practices For Using LinkedIn in 2018

Long gone are the days when B2B buyers were forced to rely just on information provided by you… the salesperson. Buyers have access to information like never before. Consider this: The Corporate Executive Board (CEB) found that buyers are 57% of the way through the…

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