A Primer On Predictive Analytics: How To Predict Future Customer Behavior

The abundance of data generated in recent years — by individuals and businesses — means we no longer have to make haphazard business decisions and ‘hope for the best’. Now, we can employ more systematic and deliberate measures. At a point, the problem was how…

The 6 Highest Paying Freelance Skills

The internet has revolutionized the way that we work. We no longer need to sit at a desk in an office to get our work done, and while more and more people in traditional jobs are being allowed to work from home, there’s also been…

7 Skills Transformational CMOs Must Possess

In the age of disruption, marketing leaders can no longer rely on “the way it’s always been done.” As markets change and customer expectations evolve, CMOs must change and evolve with them. Organizational restructuring, cross-department collaboration, cohesive digital strategies and systems—these responsibilities fall to the…

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