How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when…

The Four: Jason Warrior Covers John Legend’s ‘Love Me Now’ To Earn Battle Against Saeed Renaud

Jason Warrior ended the night on The Four with a performance of “Love Me Now” by John Legend on The Four. Jason might seem familiar as he was on The Voice but failed to get a coach in the blind auditions. Check out his performance…

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