B2B PR Trends: How to Give Journalists What They Really Want

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to…

Employer Branding Flight School with American Airlines

After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin’s role is to build talent acquisition programs and strategies….

Digital Hotspots of the World, Unite!

free-photos / Pixabay Just three months after a major consortium of global telecommunication and technology companies under the auspices of 3GPP established a global standard for 5G New Radio (NR), the race is on for world dominance. The deployment of the fifth and final evolution…

9 Tools To Encourage Customers To Pay Fast

Payment issues can cause major cash flow obstacles for small and large businesses alike. In a worst-case scenario, customers may simply abandon the transaction. Business Insider reports that e-commerce merchants lose almost $5 trillion in sales per year when customers fill virtual shopping carts but…

You’re Doing It Wrong: Why Customer Service Is More Than A Cost Center

Image source: Pixabay.com Several years ago, I got my start in customer service in a call center for a major software corporation. I didn’t start at the top or even in the middle; I was a frontline technical support analyst. Over time, I advanced in…

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