How to Get PR and Content Marketing Right: Think Like a PR Person

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use…

Not a Tech Expert? Here’s How to Turn Your IT Department Into an Asset

Free-Photos / Pixabay IT investments make up more than 3 percent of all corporate spending. However, every company views this investment differently. For many, the right IT infrastructure is considered the most important tool for productivity and customer relations in the toolbox. For others, it’s…

4 Signs That You Are About to Derail Your Executive Career

Free-Photos / Pixabay Your executive career can be seen as a success or failure on whether or not you make the classic mistakes. Often, the mistake is a simple one; you stayed in a place for too long and over time the situation got to…

Are You Getting The Wrong Referrals?

To cultivate successful referrals that result in new business, make sure your website achieves these three things. Video Transcription Referral business, we all know how important that is in terms of driving growth in professional services. But one of two things usually happens, either we…

Maximize Your AdWords Budget With Ad Scheduling

Do notice any trends in when your customers are making purchases? Do they make most of their purchases during their lunch break at work? Or maybe they leave all of their shopping for the weekend? LXRGuide’s hourly performance report gives insight into when most of…

Ms. Marvel Teased for Marvel Cinematic Universe

Ms. Marvel Teased for Marvel Cinematic Universe Captain Marvel (Carol Danvers) is set to make her big screen debut in 2019, and pay one significant role in the upcoming Avengers: Infinity War – but it seems like another female superhero is going to coming into…

Reputation Is a Currency

In the gig economy your reputation precedes you. As automation begins to make some jobs more scarce others will crop up to serve the gig economy. Your ability to stand out and differentiate yourself from others may come down to one thing… Your reputation. Reputation…

How to Understand Your Company’s Purpose

The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. We’re…

5 Ways Chatbots Can Help Your Business

mohamed_hassan / Pixabay Obviously, when you own and run a business you want to make the most money possible. To do that you must diligently strive to keep costs down and revenues up. Streamlining your business to increase efficiency can help keep those costs down….

How To Launch Your Brand With Influencers: 3 Real Life Examples

One way brands can enter the market today and slowly make their way to the top has changed significantly with the rise of social media. Influencer marketing has become the go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor Kerbholz, and jewelry…

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