Risks of Brands on Reddit

Reddit is a rather untapped space for advertising, with many more opportunities for advertisers than there were in the past. However, Reddit is sort of like the wild west of social media. There are (almost) no rules, users are able to stay anonymous, they tend…

5 Ways to Keep Employees Motivated Under High Pressure

My previous job was customer service for a huge electronics brand. Many days were ten hours of non-stop calls, some with furious customers who have been trying to resolve issues for weeks or even months, and they’ve just waited on hold for half an hour…

Artificial Intelligence Paves a New Path in Programming

In today’s economy, many American factory workers can honestly say, “I was replaced by a robot.” With the rise of artificial intelligence, machine learning, and quantum computing power—the hallmarks of our fourth industrial revolution—computer programmers’ jobs may be the next at stake. That is if…

7 Reasons to Consider a Rebrand (and Why Research Matters)

For many marketers, a rebrand is a tantalizing idea. It’s also a time-consuming process that you need to think deeply about before you dive in. Yes, a rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just because you don’t…

Why Current Clients are the Best Places to Find New Client Work

After being in the freelance game for many, many years, I can tell you that current clients can be a huge missed opportunity if you’re not tapping into them as a resource. Time and time again I’ve been able to increase my income and portfolio…

What Does GDPR Mean For Marketing and How to Keep Your Business Safe [Infographic]

Before I start I want to state that GDPR is a complete minefield, with many various opinions and interpretations about what needs to be done, and what doesn’t need to be done. This article does not constitute as legal advice, but merely as a guide…

Is Your CRM Just A Rolodex In The Cloud? 3 Ways To Fix That

CRMs can often pose a challenge for organizations, no matter their size. Many companies are encouraged to sign up for CRMs with stars in their eyes and great expectations of its capabilities. Automating marketing functions, staying current with leads, and improving overall customer service are…

It’s a Bad Idea: Why You Shouldn’t Rely on Free Background Checks.

Many websites now offer free background checks. At no cost at all, they promise to check public records, criminal records, court records, and so on. Two popular websites which offer free checks are freebackgroundchecks.org and background checks.org. On these two websites, anyone can conduct a…

Referral Program vs Affiliate Programs: Which is Right For You?

Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users incentives each…

3 Amazing Ways That Video Can Help Build Your Business

There are so many reasons that video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is…

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