The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential series of events for some time. Centro tapped these folks for “ears to the ground” takes on digital media for political marketing and elections in…

18 Demand Generation Training Resources for Driven B2B Marketers

If you’re not growing, you’re dying. There is a demand right now for skilled B2B marketers who can orchestrate complex campaigns involving both traditional and digital channels. According to McKinley’s 2018 Marketing Hiring Trends Report, 69% of marketing leaders anticipate growing their teams and hiring…

There Are Balls and Strikes – How Do You Make the Right Call?

Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be a huge…

Ready, Set, Convert – 7 Digital Marketing Strategies for 2018

Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business. You know that this “advantage”…

7 Reasons to Consider a Rebrand (and Why Research Matters)

For many marketers, a rebrand is a tantalizing idea. It’s also a time-consuming process that you need to think deeply about before you dive in. Yes, a rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just because you don’t…

Content Marketing is More Than Just Creating Content

Content marketing has become a top priority for brands and marketers across the world, but that doesn’t mean that everyone is doing it right or that we have even begun to reach the potential of what can be achieved via a good content marketing strategy….

Influence Millennial B2B Buyers With a Page From the B2C Playbook

Marketing to millennials is the norm in the consumer world. For years, B2C marketers have been delivering personalized messages through digital channels to meet millennials where they are with what they care about. It’s time for B2B marketers to do the same. Millennials, those people…

Stop Making Excuses for Poor Marketing Measurement

Today’s soaring consumer expectations are forcing marketers to rethink their engagement strategies and how their efforts are measured and optimized. It’s no longer enough to focus on individual channel performance and last-click attribution. These approaches not only create siloed and duplicated reporting, but also neglect…

Why Content Is Important and Why You Should Invest in It

Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other,…

The Issue with Generic “Unique Value Propositions”

Stock photo If you were foolish enough to listen to some B2B marketers and agencies, you might conclude that the simple act of developing a generic “unique value proposition” for your organisation would somehow automatically make you more relevant to your prospective customers. Well, the…

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