B2B Content Marketing Trends in 2018 [Infographic]

2018 has just begun – and as usual, the most-savvy content marketers are on their toes once again, not wanting to miss any of the latest trends that soon may become the new industry standard. In the B2B landscape, it is no secret that content…

5 Martech Milestones You Need to Take With You Into 2018

It’s the time of year when marketers commonly reflect on the past 12 months and gear themselves up for what’s to come in the following year. But as we prepare for 2018, it’s not just a case of focusing on ‘what’s new’. There are in…

Maximize B2B Website Retargeting with Content

Marketers tend to put a ton of energy and resources into getting visitors to their website. Once you’ve accomplished your goal of getting a potential client to your website, it’s critical to get them to convert or, if they aren’t ready to convert, to stay…

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