Attract Candidates, Don’t Just Track Them

It is safe to say with the amount of statics out there, recruitment marketing is not a fad. That being said, there is still a reasonably sized group of professionals in the recruitment industry that don’t realise the difference between an ATS and recruitment marketing…

Content Marketing is More Than Just Creating Content

Content marketing has become a top priority for brands and marketers across the world, but that doesn’t mean that everyone is doing it right or that we have even begun to reach the potential of what can be achieved via a good content marketing strategy….

Influence Millennial B2B Buyers With a Page From the B2C Playbook

Marketing to millennials is the norm in the consumer world. For years, B2C marketers have been delivering personalized messages through digital channels to meet millennials where they are with what they care about. It’s time for B2B marketers to do the same. Millennials, those people…

Why Bad Data Sabotages Your Sales

Data is the fuel that drives successful marketing, especially as the world becomes more customer-centric. But not all data is created equal. There is a difference between good and bad data, and the costs for using bad data are higher than you might think. Data…

How Craig Fisher Helps Businesses Build Human Connections

Craig Fisher is the Head of Global Marketing and Employer Brand Strategy at Allegis Global Solutions, and founder of TalentNet LLC events and consulting. He helps employers, job seekers, sales organizations, and even HR tech firms brand themselves to build stronger human connections. We chat…

Facebook: It’s Complicated

I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing. For example, I indicated that I was a bird watcher and artist. When I opened my news feed and…

8 Video Marketing Mistakes the Entrepreneur Should Avoid

Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you can avoid these…

How to Simplify Social Media with Automated Marketing

Social media marketing campaigns are easy to manage at first. You have few accounts, few followers, and just enough content to keep your page active. As your campaign matures, it gets harder to keep under control. At some point, you’ll realize that you don’t have…

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers are already…

32 Mobile App Marketing Pre-Launch Activities You Shouldn’t Overlook

The pre-launch phase is arguably the most important step in the app marketing process. Typically, the first phases of your mobile app marketing strategy should focus on brand awareness and visibility. Here’s how you can you successfully market your mobile app to your target demographic….

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