How to Get PR and Content Marketing Right: Think Like a PR Person

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use…

The Affiliate Marketing Playbook To Skyrocket Your Commissions This Year

The ultimate internet marketing dream – sit by the beach somewhere on a remote island sipping a margarita while wads of cash are credited to your bank account, aka passive income. It’s a beautiful dream, but I’m sure you’ve finally figured out that passive income…

7 Annoying Ways Your Website Content Makes Customers Hate You

My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They just know…

Ready, Set, Convert – 7 Digital Marketing Strategies for 2018

Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business. You know that this “advantage”…

5 Ways New Tech is Transforming Employees into Influencers

CMOs must adapt to a modern marketing environment that has changed dramatically through new technologies and channels. Part of this transformation includes acknowledging marketing expertise, competencies, and capabilities around the workforce. For CMOs, the new influencers are their own people in teams across their company….

The Guide to Listen First Recruitment Marketing

Where do you start with recruitment marketing? Effective recruitment marketing should always begin with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates want…

How to Compete

You are likely to find that most businesspeople are competitive. Especially in marketing, people want to win. Business has always been competitive. That’s one of the expectations of a free market system. Businesses compete with one another for customers. And despite most typical assumptions, there…

Digital Marketing Versus Social Media: What’s the Difference?

geralt / Pixabay Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing. Digital marketing is a cool Generation X who knows the ropes of the internet and how to market your…

5 Ways to Use Interactive Video

Interactive video has been promising to transform video marketing for…forever. At least that’s what it feels like! And yet, until recently, expense, complexity and just general inertia, have kept it firmly penciled on the drawing board. But as technology catches up, so are marketers, with…

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