Highlights: Influencer Marketing Trends Survey

Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content and data safety, brands are rightfully a little hesitant about adopting the channel. Some things we’ve heard at Grapevine from anonymous marketers include: Leveraging…

13 Things Content Marketers Should Never Do

Every modern business knows that content marketing is a must, but not all of them are doing it right. Below are some of the biggest content marketing mistakes to avoid. What’s your biggest content marketing don’t and why? 1. Limiting Yourself to Blog Posts Content…

12 Social Media Marketing Mistakes Companies Make And How To Avoid Them

Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media mistakes you…

3 Easy Ways to Make Your Marketing Emails Highly Effective

Email marketing has long been the crown jewel of digital marketing; for all the advances we’ve seen in social media and targeted ad-buying, email is still the most effective way to reach out directly to consumers. It’s no surprise, then, that so many marketers still…

Referral Program vs Affiliate Programs: Which is Right For You?

Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users incentives each…

3 Amazing Ways That Video Can Help Build Your Business

There are so many reasons that video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is…

Are You a Slave to Your Data? How Taking a Narrow View of KPIs Can Limit Growth

I’ll be the first to tell you that data is critical for proper digital marketing efforts. It’s crucial. Without numbers, goals and key performance indicators (KPIs), it’s impossible to know whether or not our efforts are producing the results we desire. Despite that, “more data”…

Define Your Customer Journey with CRM

Having a concrete understanding of your customer journey helps your marketing campaign on so many levels. In this blog, we’ll explain how you can define your customer journey with CRM. Why mapping out your customer journey is so crucial Leads tend to follow a similar…

How Visual Content Can Improve Readership of Your Brand’s Emails

An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that are…

Attract Candidates, Don’t Just Track Them

It is safe to say with the amount of statics out there, recruitment marketing is not a fad. That being said, there is still a reasonably sized group of professionals in the recruitment industry that don’t realise the difference between an ATS and recruitment marketing…

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