What is a Satellite Media Tour and Should Your Brand Do it?

A Satellite Media Tour (SMT) is an efficient Public Relation tactic to deliver your story to television, radio or online audiences through live studio or a remote location anywhere in the world. Live Interviews are one of the most direct and cost effective ways of…

How to Simplify Social Media with Automated Marketing

Social media marketing campaigns are easy to manage at first. You have few accounts, few followers, and just enough content to keep your page active. As your campaign matures, it gets harder to keep under control. At some point, you’ll realize that you don’t have…

Turn Hurdles into Opportunities by Understanding the RPA Challenges Facing SMBs

Enterprises are experts at gaining media attention when it comes to any new, exciting system or process, but the largest impact of business-positive technologies is often felt by small and mid-sized firms. The latest buzz to live in the big business space is Robotic Process…

Social Media Trends To Capitalize and Put Into Practice

Social media is a powerful asset for any business. Leveraging current social media trends allows your brand or business the opportunity to boost online visibility, engage your target audience, and increase touch points that lead to conversions. Are you still on the fence about the…

Here’s Which Social Network Has The Best Community For Your Business In 2018

When it comes to Social Media, there are always moving parts, and changes in the way they work, and how they are used. Just this week, a new social platform by the name Vero hit the headlines for growing to three million users (from under…

The Six Second Scan: It’s Not as Bad as You Think

When I started my career at Virgin Interactive in the early 90’s, my job was to search through media and find coverage of the organization. This was before the Internet was ubiquitous; I cut out clippings from print publications to determine how Virgin and its…

What Role Does Social Media Play in Employer Brand?

Social media and employer branding go hand in hand nowadays. It affords businesses of all sizes the ability to showcase their culture, their people, and more importantly, their employer brand. Don’t believe me? Here are 10 of the best employer branding practitioners around to explain why social…

6 Reasons Why You Need A Social Media Strategy

Trying to build a brand on social media without a defined social media strategy can be really counter productive and a waste of time. You’ll find yourself just posting to post, with no rhyme or reason which leads to seeing no return from social media…

No… A Social Media Post Can’t You Make Money… and Here’s Why!

Today I want to talk about social media. One of the questions I get all the time is, how do I post to make money? My answer today is, no, a social media post will not make you money, and here’s why. What I’ve Learned…

4 Signs You Need to Quit a Social Media Platform and Move On

Knowing when it’s time to break up with your current social media platform can be an excruciating decision. The more time and money you’ve spent trying to make it work for your business, the harder it gets. The simple truth is that some brands just…

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