Social Media Posts: Quality Beats Quantity Every Time

Do you think you need to be putting out loads of social media posts? Are you putting out content just for the sake of putting out content that’s perhaps not of a very good quality? Is your poor quality content reflecting badly on your business?…

Digital Marketing Versus Social Media: What’s the Difference?

geralt / Pixabay Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing. Digital marketing is a cool Generation X who knows the ropes of the internet and how to market your…

Beat the Instagram Algorithm in 2018

We work with clients every day to improve their Social Media strategy and I keep hearing the same thing: “My Instagram engagement keeps dropping – it was way higher in 2017. Help!” Or something along the lines of… “No matter what I do I can’t…

How to Discover a Wealth of Friends with Social Media Hashtags

How to Discover a Wealth of Friends with Social Media Hashtags Connect, Don’t Disconnect, on Social Media Lately, I’ve been hearing a lot about loneliness and isolation. And I got to thinking about social media. We’re all on at least one or more platforms, right?…

4 Reasons Why Your Social Media Marketing Needs to Be In-House

In response to the shift in customer demands and the rise of digital, organizations’ social media strategies have become central to marketing success and the ability to reach your target audience with relevant content has never been more important. Needless to say, the social media…

How Businesses Can Personalize the Customer Experience with Messaging Apps

Remember when social media became a thing? The various platforms acted as windows into the lives of our friends, family members, acquaintances, and in many cases, even strangers. Social media allowed us to share insights and snippets into our lives in ways that we hadn’t…

The Growing Importance of Local AdWords and What to Do About It

A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $27 billion….

Why #MeToo Isn’t Just For Hollywood Celebrities

Now unless you’ve been living under a rock or you don’t do social media then you’ll have seen the #MeToo campaign pretty much everywhere. From glitzy award ceremonies like the Oscars and the Baftas, to online and newspaper articles and of course on places like…

12 Social Media Marketing Mistakes Companies Make And How To Avoid Them

Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media mistakes you…

What Twitter’s Data Security Mishap Means for You

Shutterstock Social media has been a hectic landscape as of late. In the wake of the Cambridge Analytica privacy scandal, all organizations that deal with sensitive user data have been much more careful than usual. On Thursday, May 3, Twitter announced it had discovered a…

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