4 Things to Factor into an Office Move

Moving house is said to be one of the most stressful things a person will do in their life, so it’s no surprise moving your entire business can be just as problematic. To be able to meet constantly changing business needs, companies now need to…

You’re Doing SEO Wrong: It’s All About Authority

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about…

How to Compete

You are likely to find that most businesspeople are competitive. Especially in marketing, people want to win. Business has always been competitive. That’s one of the expectations of a free market system. Businesses compete with one another for customers. And despite most typical assumptions, there…

What’s the ROI on Employee Wellness Programs?

Nothing in life is free – well most things aren’t. But delivering a comprehensive corporate wellness program does inevitably come at a cost – especially if companies want to ensure their employees health and mental wellbeing are looked after. So is it worth investing in…

Targeting Millennials With 3 Clever Automated Marketing Techniques

Most anyone in business agrees that automated marketing and CRM (customer relationship management) can significantly improve a company’s bottom line. It allows for the incorporation of a human touch into automation that boosts sales and improves customer satisfaction. But did you know that it also…

Diversity & Inclusion at America’s Top 10 Tech Companies

If you were to pick out one industry where the need for diversity and inclusiveness is most prevalent, most of you would say the tech industry. That’s because over the past few years, we have seen plenty of diversity issues arising in some of the…

How Twitter and Facebook Messenger Bots Are Changing Social Media

Facebook and Twitter are two of the biggest and most high-profile social networks in the world, but they’ve taken very different approaches when it comes to handling bots on their platforms. In this post, we’ll look at the ways bots are changing both platforms, as…

Commerce, GDPR, and You: 3 Things to Know Right Now

We’re just weeks away from one of the most significant changes ever to online privacy, and businesses around the world are working hard to make sure they’re prepared. The General Data Protection Regulation, better known as GDPR, goes into effect on May 25th, 2018. It’s…

Mastering the Paradox: 3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt

FotografieLink / Pixabay While at the end of the day, most successful job hunts are the result of humans connecting with humans, most resume specialists and career coaching professionals recognize a huge component of job hunting (especially the initial stages) occurs online. Although data reveals…

How to Architect an Agency Sales Conversation That Drives Retention

Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? But…

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