How to Build a Strong Foundation for Your E-Commerce Brand

Setting up an e-commerce business has never been easier. What most entrepreneurs fail to realize, though, is that this ease makes finding success that much more difficult. With low barriers to entry, competition is incredibly fierce, which means rising to the top will require a…

What Work Worries Keep Your Employees Up at Night?

Learning how to engage millennials in the workplace has turned into an utmost priority for most business leaders. But what is found is that efforts to try and fight back these issues might not have come to fruition yet. At least that’s what is suggested…

What Your Brand Can Learn Right Now from the Starbucks Controversy

Engin_Akyurt / Pixabay By now, most of you are probably aware of the disastrous event at Starbucks — where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises. The scene was captured in a…

5 Ways Chatbots Can Help Your Business

mohamed_hassan / Pixabay Obviously, when you own and run a business you want to make the most money possible. To do that you must diligently strive to keep costs down and revenues up. Streamlining your business to increase efficiency can help keep those costs down….

Ways to Increase Your Nonprofit Website’s Conversion Rate

Nonprofit websites serve a host of functions, but one of their most crucial is to convert visitors into donors. No matter how compelling, comprehensive or emotionally charged your website may be, it’s missing the point unless it’s optimized to deliver a high conversion rate. You…

5 Ways You Can Communicate Effectively in a Business Meeting

Free-Photos / Pixabay If you’re like most business professionals, the majority of your day is spent in meetings. Sometimes you can get a lot accomplished during this time. However, they are often ineffective. If you want to get more accomplished in your business meetings you…

Off-Page SEO: Your Most Burning Questions Answered [Infographic]

Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don’t just rely upon on-site optimization if you want higher rankings. Whenever you publish a new post or page, make sure…

Is Your LinkedIn Profile Dominated With Overused, Meaningless Words?

10 Most Overused Buzz Words in LinkedIn Profiles Every year LinkedIn publishes the 10 most overused words used in profiles. I find that when your LinkedIn profile is dominated with overused, meaningless words, we are not differentiating ourselves or our brand which means we are…

6 Hiring Mistakes Startups Should Avoid

Employees are the greatest asset a company has, but for startups, they’re also the most volatile. When you’re building out your team in the early stages, every single hire is a crucial one with the power to massively impact your business. In an environment where…

Who’s to Blame? 94% Chance It’s a System Failure, Not You

The problem is most likely a faulty system, taught Dr. W. Edwards Deming. People can’t perform better than the system allows Isn’t it nice when things just work? There’s something very satisfying about this commercial by Honda, a campaign launched in 2003 to promote the…

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