A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers are already…

5 Reasons Why Business Owners Need to Think Like a Sales Person

TeroVesalainen / Pixabay Small business owners often like to think of themselves as being versatile, multi-tasking business leaders – as the business owner, you often have to wear many hats and serve many roles, everything from CEO to Customer Service Rep to Janitor. However, your…

4 of These 5 Failed Startups Had This in Common

As a business writer, journalist, graphic designer, and digital marketer, I’m often courted by clients looking to get the “most bang for the buck” as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was often hired…

4 Things Your HR Department Needs to Start Doing

It is often the case that only thing that human resources departments have in common with each other is that they don’t have anything in common. In some companies they perform functions like payroll and compliance with legal employment issues, among others, they are responsible…

The Top Social Media Tools To Make Your Business More Productive

A company focused on the newest developments in the digital world is often as good as the tools it is using. No matter how argumentative a debate can go, the truth that software tools allow businesses to streamline their workflow and increase their productivity is…

5 Simple But Effective Communication Rules For Business Success

Business communication is often treated like an odious task that requires a long list of special skills in order to successfully achieve. Not everyone is going to write the next bestselling business book, but that doesn’t mean that you can’t communicate clearly and effectively with…

How to Organize an Effective Meeting

Meetings are often considered a waste of time… When they used well, they can be a handy tool for moving projects forward. Indeed emails, conversations … will never replace a physical meeting where we can take the time to explain things, to go into details,…

Why United’s Bonus Lottery Was Doomed From The Start

The commercial aviation industry is a tough business. Really tough. Margins are often razor thin, factors like the weather can wreak havoc on your operation in the blink of an eye and customer expectations of the air travel experience tend to be extremely low. Aviation…

What It’s Like to Be a Woman in Leadership in a Workplace First Environment

Over the years, the one question I’ve often heard being asked around – which I’ve never quite understood – is: “What is it like being a woman in leadership?’ My natural instinct is one of indignation “Why should it be any different from being a man?”…

4 Ways to Successfully Recruit Tech Talent

The world of recruitment and HR often moves a little slow, but this isn’t the case for tech recruitment. Technology is one of the hottest sectors in the economy, with thousands of developer jobs up for grabs, and demand once again far outstripping supply. As…

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