Know the Difference Between Micro and Macro Influencer Marketing

Audiences are looking for trusted brands who can not only meet their needs but provide high-quality value. You can achieve this by establishing a loyal following and customer base that is highly engaged in conversations on a micro level before moving into macro status. Personal…

Making the ROI of Cyber Attackers Unattractive

“I am convinced that there are only two types of companies: those that have been hacked and those that will be. And even they are converging into one category: companies that have been hacked and will be hacked again.” – Robert Mueller III, Former Director…

Building Strong Women and Communities in STEM Industries

Only two or three decades ago, the trend in both primary and secondary schools was to offer boys metal shop, and girls home economics. It was assumed that the boys would need to know how to fix a car engine as adults, and the girls…

4 Things Your HR Department Needs to Start Doing

It is often the case that only thing that human resources departments have in common with each other is that they don’t have anything in common. In some companies they perform functions like payroll and compliance with legal employment issues, among others, they are responsible…

5 Reasons Why Indeed is an Employer’s Dream

Before 2004, searching for a job online was confusing and slow, you had to go to specific job boards who would only advertise for specific roles with specific companies. It wasn’t as open and accessible as it is today. There wasn’t any online job search…

Which is Best: In-House or Outsourced Digital Marketing?

Many organizations believe the only way to achieve their digital marketing goals is by building an in-house team that is familiar with their brand’s mission and vision. But if your company doesn’t already have this team in place, finding the right people is not an…

Video of Orrin Hatch Removing a Pair of ‘Invisible Glasses’ from His Face Goes Viral

Flickr It’s only Tuesday and Utah Senator Orrin Hatch is already having quite a rough week. The U.S. senator was captured on video taking off a pair of glasses that he wasn’t actually wearing—and now the amusing and somewhat relatable moment is going viral. In…

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