When Positive Discrimination Can Be Completely Legal

“Is this fake news?” was the message I received through my Facebook page with a screenshot of an advertisement for a training opportunity at a BBC radio station. It clearly stated that the roles were only open to people from Black and Asian backgrounds. “Surely…

SEO Is a Long Game — So Focus On Evergreen Content

Everyone wants to be found. And ranking on the first page of search engine results is the holy grail of content marketing. There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying search engine…

15 Tips for Writing Quality Landing Page Copy that Converts

Templune / Pixabay Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in that space…

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