6 Ways to Reject a Candidate as Painlessly as Possible

Rejection is part and parcel of the recruitment process. Unfortunately, you will always have to turn down more candidates than you hire. However, how you dismiss candidates speaks volumes about your company and its culture. Bad rejection practices can seriously damage your company’s reputation and…

Taking Your Family-Run Business Into The Next Generation

Are you part of a family-run business that is looking for ways to make the company run more smoothly from day to day and right into the next generation? In many cases, this will be a professional services firm where the founder of the company…

5 Things to Watch Out for When Conducting an Interview

The interview is the part of the recruitment process where you really get to know the candidate. What motivates them? Can they think on the spot? Are they a good cultural fit? However, to figure out whether they’re right for the job it’s not enough…

Why Your Business Needs Video Marketing

StockSnap / Pixabay Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it is estimated that video will make up more…

Top Issues with Blockchain Security

Thanks, in part, to the explosive rise in interest in Bitcoin and other cryptocurrencies, blockchain technology has been increasingly praised, promoted, and questioned by leaders of dozens of different industries. Blockchain is a versatile technology, capable of being used for many industries. Its most important…

Does Virtual Reality Have a Place in Recruitment?

What is the most “difficult” part of recruiting? The part when the selected candidates have to come for an in-person interview with the manager of the company. This is rather tricky because the company has to come up with a schedule that suits both the…

Budget Shifts Happen. How Can You Be Prepared?

As marketing operation managers a big part of your role is defining and managing the budget for your marketing initiatives. Too often changes occur after the budget is in place that requires you to relook at how your marketing dollars are spent. TPG’s Revenue Marketing…

Stone Cold Steve Austin Stuns Vince And Shane McMahon On WWE Raw’s 25th Anniversary

Stone Cold Steve Austin delivered more stunners as part of WWE Raw’s 25th Anniversary. The segment opened up with Raw and SmackDown LIVE Commissioners Stephanie and Shane McMahon offering up congratulations to Vince McMahon himself. And, Steve Austin expressed as well his thanks to McMahon….

Tide Discontinuing PODs Product Because Children Eat Them In Challenge Is A Viral Fake Tweet

Tide responding to children taking part of a challenge in eating its PODs by discontinuing the product is a viral fake tweet. There is no truth to a tweet circulating social media suggesting that the company will be discontinuing the sale of their PODs laundry…

Non-Paid Content Distribution Strategies (Part 2) – Great Talk With Expert Andy Crestodina

This is the second part of a two-part series on non-paid content promotion strategies. If you haven’t read the first part, I suggest you do so before moving on. [embedded content] DR: When we last spoke, we were talking about the ability to leverage content…

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