Great Brands Make Customer Service a Marketing System

geralt / Pixabay My wife and I were shopping together in our local Trader Joe’s this past weekend. I’m always amazed at the sparseness of their stores. Small footprint store, just a few shopping aisles, very few name brands, and yet, they seem to have…

What Your CX Program Can Learn From My Five-Year-Old Daughter

TeroVesalainen / Pixabay My strong-willed daughter just turned 5 and I have noticed a recent change in her vocabulary as her favorite word is shifting from “no” to “why”. She still uses “no” a bit more than I would prefer but “why” is becoming increasingly…

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