4 Benefits Robots Bring To The Workforce

Last month, an annual gathering of top manufacturing experts took place at MODEX, one of the world’s largest conferences for manufacturing and supply chain solutions. This year’s theme was “future-proofing your business,” and suppliers presented the next-generation of equipment and technology that will propel companies…

Small Business Formation is Down – Here’s Why That’s a Problem

It’s widely agreed that the U.S. economy is in a great place. A quick skim of any newspaper’s Business section tells a story of hope and recovery. The unemployment rate has dipped to a 17-year low of 4.1%, over 6 million job openings are available,…

The $30 Trillion Reason Your Content Needs To Be Personalized

As the largest generational wealth transfer takes place right now (to the tune of $30 trillion), a new wave of millennial investors are queued up to adjust, re-invest, and transition their money in the manner that suits them. If that’s not daunting enough, consider the…

How to Segment Your Emailing Database Effectively?

Segmentation occupies (and if it is not yet, it will have to become) a central place in the emailing and marketing strategies of companies. Segmenting a base of contacts is now within the reach of all. But precisely, what is segmentation concretely? What is it…

Complaining Customers Aren’t Looking for Excuses

The other night, I was out with some friends. We were at a well-known place, listening to music and relaxing. One of my friends said she wanted something chocolate, so she ordered a piece of chocolate cake. A few minutes later it arrived, and she…

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