How to Segment Your Emailing Database Effectively?

Segmentation occupies (and if it is not yet, it will have to become) a central place in the emailing and marketing strategies of companies. Segmenting a base of contacts is now within the reach of all. But precisely, what is segmentation concretely? What is it…

Complaining Customers Aren’t Looking for Excuses

The other night, I was out with some friends. We were at a well-known place, listening to music and relaxing. One of my friends said she wanted something chocolate, so she ordered a piece of chocolate cake. A few minutes later it arrived, and she…

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