How to Find and Land High-Performers

In my last post on How Best to Recruit on LinkedIn, I focused on how difficult it is to find great talent. As I watched the final game of the 2018 NCAA Lacrosse game between Duke and Yale, it occurred to me that recruiters may…

3 Ways to Use Segmentation for B2B Personalization

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups….

Break Your Own Site Much Lately?

In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors…

How Do I Use Pinterest for SEO and Social Media Marketing? Tips for Success

In our final post for the Pinterest series, we’re discussing how to make the most of Pinterest for SEO and Social Media Marketing. If you need to catch up, you can check out the first two posts: What is Pinterest? And the Beginner’s Guide to…

The Power of Pre Mortems

In a medical setting, a post mortem has a rather grisly context—an examination to determine a person’s cause of death and other contributing medical factors. But post mortems also exist within businesses and organizations of all sorts. Post mortems are reviews of product or service…

No… A Social Media Post Can’t You Make Money… and Here’s Why!

Today I want to talk about social media. One of the questions I get all the time is, how do I post to make money? My answer today is, no, a social media post will not make you money, and here’s why. What I’ve Learned…

Making Things That Don’t Scale, Scale

“Do things that don’t scale” is by now a legendary post on how to build successful startups by Paul Graham, one of the founders of Y-Combinator, perhaps the world’s most exclusive and sought after startup incubator. In the post Paul talks about doing well with…

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