How to Link Employer Brand with Company Performance

Employer brand is a powerful tool in shaping corporate culture and helping employees to internalize corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. A number of academic studies have recognized the positive correlation between employer brand and employee…

3 Ways to Use Segmentation for B2B Personalization

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups….

The Power of “Ritual Questions”

TeroVesalainen / Pixabay Recently, I read an article about “Ritual Questions.” It’s a powerful concept–but I think leaders can take the concept much further. As I work with and study great leaders, I’ve noticed they all do something similar. They ask the same questions over…

Social Media Trends To Capitalize and Put Into Practice

Social media is a powerful asset for any business. Leveraging current social media trends allows your brand or business the opportunity to boost online visibility, engage your target audience, and increase touch points that lead to conversions. Are you still on the fence about the…

Look ’Em in the Eye or Anywhere Else About the Head

Eyes are powerful in communicating; no other body parts communicate quite the same. The quickest way to look uninterested, distracted, inattentive, or dishonest is to not meet the other person’s eyes or even face. Though most of us are taught to look people in the…

Social Selling Impact! Why Managers Should Encourage Social Selling!

https://traffic.libsyn.com/sbengine/SBE197.mp3 The sales world is changing, and social selling is becoming a powerful tool in today’s sales toolbox. This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that…

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