5 Ways to Keep Employees Motivated Under High Pressure

My previous job was customer service for a huge electronics brand. Many days were ten hours of non-stop calls, some with furious customers who have been trying to resolve issues for weeks or even months, and they’ve just waited on hold for half an hour…

3 Ways to Use Segmentation for B2B Personalization

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups….

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