3 Popular Habits that Make You Unpopular with Customers

There are probably a million ways to improve customer experience in your organization, so where should you start? Before you do anything, think about this: Humans have a way of turning a nice idea into a complicated nightmare. Think of insurance – the idea of…

What Your Brand Can Learn Right Now from the Starbucks Controversy

Engin_Akyurt / Pixabay By now, most of you are probably aware of the disastrous event at Starbucks — where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises. The scene was captured in a…

What is Penetration Testing? A Look at The Security Tactic You Should Never Skip

When you think about network and cybersecurity, you’re probably considering of all the ways businesses try to keep bad guys out of a network: firewalls, virtual private networks (VPNs), encryption, and the like. Building up the defenses around a network can create deterrents for hackers—measures…

How (and Why) the Right Freelancers Can Make Your Startup Successful

As a startup owner, you’re probably bothered. Firstly, it’s a challenge to get the funds to make your idea become a reality. Secondly, after getting the funds to get started it’s difficult to assemble the right team with your lean budget. Finally, becoming known and…

Millennials vs. Gen Z: How Can They Achieve Success At Work?

You’ve probably heard of Generation Zs, Edgers, Plurals, iGen, Gen 2020, Centennials, and Post-Millennials, as well as the Millennials or Generation Y. But the newest generation is known as the post-millennials who were born after 1997, whereas the millennials were born from 1980 to 1997….

Independent Contractor vs Employee vs Agency: Which Is Right for Your Project?

When you have a project, you probably assign the work to an employee. For large projects, you may use a traditional agency. That’s all pretty straight-forward. What many companies aren’t clear about is when, or if, they should engage independent contractors (ICs). What can be…

Self-Reflection in B2B Sales – Planning for Sales Success

You probably sit down every month, or year, with your manager to review your performance – but how often do you take half an hour to reflect on your own sales successes and areas for improvement? Peter Drucker, a well-known management consultant, calls it a…

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