Why is Your Sales Team Falling Short? (And What Can You Do About It?)

I’ve said this before, but it bears repeating: There is no such thing as a product that sells itself. If you want to move product—if you want to generate revenues—you need a sales team willing to connect and close deals. But what happens if your…

Are You Laser Focused On Your Ideal Customer?

Imagine that you’ve built a terrific product and are all set to launch it in the market as the next big thing that will solve people’s problems. But which people? “We are targeting everyone” is a phrase that no strategic marketer ever wants to hear….

How E-Commerce Businesses Can Benefit From Website Builders

Plenty of business owners know how to make a great product, but fewer know how to make a great website. From writing code and installing plug-ins to managing servers, domains, and security measures, running an e-commerce business can quickly start to feel like a daunting…

Tide Discontinuing PODs Product Because Children Eat Them In Challenge Is A Viral Fake Tweet

Tide responding to children taking part of a challenge in eating its PODs by discontinuing the product is a viral fake tweet. There is no truth to a tweet circulating social media suggesting that the company will be discontinuing the sale of their PODs laundry…

Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will…

How to Improve the Most Vital Component of Your Recruiting Efforts

Sometimes we put too much emphasis on the shiny new HR Technology product or the trending social media site and assume that it’s the answer to our recruitment challenges. The truth is if you really want to make an impact on your recruiting strategies this…

5 Must-Ask Questions for Customer Success Calls

In this SaaS day and age, using, switching, or even creating a product has become like a walk in the park. As a direct result, there are software products/tools for everything you can possibly imagine, and a lot of them. In fact, top companies today…

Copyright © 2018 MINDSCULPT.ME