The Growing Importance of Local AdWords and What to Do About It

A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $27 billion….

How A Freelance Mobile Developer Helps Maintain Mobile Apps in a Flexible, Efficient Way

You’ve likely heard that when it comes to mobile projects, an app is rarely “done”—but what does that mean? For mobile apps, the launch is often just the beginning of an app’s lifespan. Issues arise, there are new features to add, and new devices and…

Independent Contractor vs Employee vs Agency: Which Is Right for Your Project?

When you have a project, you probably assign the work to an employee. For large projects, you may use a traditional agency. That’s all pretty straight-forward. What many companies aren’t clear about is when, or if, they should engage independent contractors (ICs). What can be…

A 5-Minute B2B Website Audit

The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are…

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