Know the Difference Between Micro and Macro Influencer Marketing

Audiences are looking for trusted brands who can not only meet their needs but provide high-quality value. You can achieve this by establishing a loyal following and customer base that is highly engaged in conversations on a micro level before moving into macro status. Personal…

What It Means To Personalize Your Email Messages

It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them. After doing business with you, they leave with a smile. What if…

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