How To Write Meta Descriptions

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML code of…

How to Get the LinkedIn Profile for the Job You Want

It’s a question nearly every one of us gets asked at some point during our school life by a teacher, “What do you want to do/be when you grow up?”. And whilst that answer can change a million times from the age of five till…

Why Content Is Important and Why You Should Invest in It

Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other,…

What It’s Like to Be a Woman in Leadership in a Workplace First Environment

Over the years, the one question I’ve often heard being asked around – which I’ve never quite understood – is: “What is it like being a woman in leadership?’ My natural instinct is one of indignation “Why should it be any different from being a man?”…

9 Skills Every Successful Entrepreneur Needs

  “How do I know if I have what it takes?” This question plagues almost every entrepreneur – or would-be entrepreneur – at some point in their career. If you really want to be successful as an entrepreneur, you need to invest in yourself and…

3 Ways to Find Employer Brand Data Online

How do you measure your employer brand? That’s a question we get to ask a lot, and the answer seemed to differ every time. So we did some thinking. The final result is this little (or maybe BIG) project that we’ve been working on for…

Best Practices For SEO In Your Content Marketing

What does SEO have to do with content marketing? It’s a question that you may find a client asking you. At first glance, it’s a perfectly reasonable question too. SEO has long been seen as part of what brands do to reach the top of…

The 5 Questions Your Strategy Should Answer

TeroVesalainen / Pixabay What is a strategy? This seemingly simple question can lead to a wide variety of answers. Some people will tell you that it’s a vision, others will say it’s a plan of action, while others will talk about having a clear position…

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