Risks of Brands on Reddit

Reddit is a rather untapped space for advertising, with many more opportunities for advertisers than there were in the past. However, Reddit is sort of like the wild west of social media. There are (almost) no rules, users are able to stay anonymous, they tend…

Your Content Marketing Must Sell Solutions, Not Stuff

I’ve written in the past about the importance of selling solutions rather than stuff, but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services. It has to…

The Power of Pre Mortems

In a medical setting, a post mortem has a rather grisly context—an examination to determine a person’s cause of death and other contributing medical factors. But post mortems also exist within businesses and organizations of all sorts. Post mortems are reviews of product or service…

Unlocking New Careers for Truck Drivers

Lots of candidates stick to one industry for the duration of their careers, even if they’d rather be working in a different field. Why? Career lock-in is one of the biggest reasons. Once a candidate has worked in an industry for a year or two…

Hyundai Veloster Gets Much-Needed Redesign, but What’s with the Lancer Evo Face?

Launched back in 2011, the Veloster quickly turned from a rather exotic-looking hatchback into the unfortunate, forgotten child of the Hyundai family. The coupe-style three-door gained very few updates during its first generation and there were plenty of rumors that Hyundai was thinking about giving…

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