The Growing Importance of Local AdWords and What to Do About It

A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $27 billion….

Why Cybersecurity Needs More Women in Leadership

A recent study from the Executive Women’s Forum (EWF) performed a deep dive into the lack of women in the cybersecurity industry. While tech is notoriously male-dominated, the findings of the study showed cybersecurity gender representation statistics to be particularly low —  with only 11…

Break Your Own Site Much Lately?

In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors…

What Level is your Google Analytics?

This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current customer analytics capabilities and how to develop a strategic plan on improving those…

These Are The Top Small Business Entry-Level Jobs Right Now

According to a recent ZipRecruiter survey, the majority of job seekers would prefer to work for a SMB (small or medium-sized business). Their reasons vary, but 27% of survey participants told us that they like the close-knit, personal feel of a smaller business, while 25%…

Harnessing Artificial Intelligence for Video Integration Success

We were thrilled to read this recent article on Artificial Intelligence (AI). AI has been highly contested lately, and questions still surround its use. How are we harnessing it? Is it too dangerous? Will it be so disruptive that companies have to rethink their business…

A Primer On Predictive Analytics: How To Predict Future Customer Behavior

The abundance of data generated in recent years — by individuals and businesses — means we no longer have to make haphazard business decisions and ‘hope for the best’. Now, we can employ more systematic and deliberate measures. At a point, the problem was how…

4 Tips to Becoming a Killer Data-Driven Marketer

At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to start was….

The Fundamental Reason Advertising and Advertisers are Failing

Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore….

What Your CX Program Can Learn From My Five-Year-Old Daughter

TeroVesalainen / Pixabay My strong-willed daughter just turned 5 and I have noticed a recent change in her vocabulary as her favorite word is shifting from “no” to “why”. She still uses “no” a bit more than I would prefer but “why” is becoming increasingly…

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