The Future is Swift: How Real Time Impacts ROI

The concept of real time in the advertising industry is still a relatively new concept. Advertisers had a handful of TV stations and print options to choose from, and each would reach a significant portion of the population. Campaigns were planned on a quarterly (or…

What is the Future of Employer Branding?

Employer branding, while still relatively new, is constantly changing. It is a space that promotes innovation and creativity. So if it is changing this much now, what will it be like in the future? In the final employer branding panel piece, we discuss the future…

4 Tips to Becoming a Killer Data-Driven Marketer

At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to start was….

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