The Evolution of A/B Testing in a 1-to-1 World

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more….

5 Simple But Effective Communication Rules For Business Success

Business communication is often treated like an odious task that requires a long list of special skills in order to successfully achieve. Not everyone is going to write the next bestselling business book, but that doesn’t mean that you can’t communicate clearly and effectively with…

Cryptomining, Malware, and What to Expect in 2018

Cryptomining is a process that requires computational power for confirming the validity of new transactions in a decentralized network, which results in new blocks added to blockchain—a public ledger of cryptocurrency transactions. As discussed in our Online Security Trends for 2018, cryptocurrency mining is growing…

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